МДПУ репозиторій

Formation of character and image of sportsman as f competitive advantage in mass media

Akranglyte, Gintare та Andriukaitiene, Regina та Bilohur, Vlada (2019) Formation of character and image of sportsman as f competitive advantage in mass media. Humanities Studies (2 (79)). с. 115-136. ISSN 2708-0404

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Athlete's image consists of structural elements such as the athlete's experience, which includes competitive style, athletic mastery and behaviour during competitions, attractive appearance, expressed in physical and social attractiveness, style, clothing, body beauty, and demonstrated lifestyle that is characterized by a distinctive life story, relationship endeavors where the athlete is a role model and based on the lifestyle the image and athlete's reputation are formed. While social responsibility and reputation retention play an important role. An attractive image of an athlete may in part result in advertising space, television coverage or increased sponsorship. The media plays a key role in shaping the image of the athlete and is an important tool in the process

Тип елементу : Стаття
Теми: B Філософія. Психологія. Релігія > B Філософія (Загальне)
Підрозділи: Природничо-географічний факультет > Кафедра теорії і методики фізичного виховання та спортивних дисциплін
Користувач, що депонує: Кафедра теорії і методики фізичного виховання та спортивних дисциплін
Дата внесення: 02 Черв 2020 11:03
Останні зміни: 02 Черв 2020 11:03
URI: http://eprints.mdpu.org.ua/id/eprint/9462

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