Features of the content and implementation of innovation and investment projects for the development of enterprises in the field of rural green tourism

The subject of the research is the processes of innovation and investment support
and designing the development of enterprises in the field of rural green tourism. The
purpose of the work is to identify factors, risks, competitive advantages and search for
resources and sources for the implementation of innovative investment projects for the
development of enterprises and organizations of rural green tourism and substantiate
their content, structure, types, and directions of implementation. The methodological
basis of the article is the main provisions of the economy of tourism enterprises; both
General scientific and special methods of scientific knowledge. Methods were used:
dialectical, monographic, historical, system-structural analysis and synthesis,
statistical and economic, problem - and program-specific approaches. The article
defines innovation and investment projects of enterprises in the field of rural green
tourism, their structure, components, implementation factors, including competitive
advantages and limitations. Their classification is carried out, the content of possible
and priority innovations, as well as resources and sources of investment are identified.
Regional features and differences of implementation are defined. The need for targeted
budget support, voluntary revenues from large agribusiness, rural communities, nongovernmental
organizations, and private funds for the development and implementation
of innovative investment projects for the development of rural green tourism enterprises
is justified. The conclusions and results of the article can be used in the educational and
scientific process of economic faculties of higher educational institutions. It is advisable
to transfer them for practical use in managing the development of enterprises in the
field of rural green tourism on the basis of justification, development and
implementation of innovative investment projects in order to increase their efficiency
and competitiveness. Despite the existing significant and unique tourist resources and
competitive advantages, the number of rural green tourism enterprises has not been
adequately developed. Although about 5 million economically active people are
considered self-employed in rural areas. They could potentially develop a tourism
business. However, the main reason for the lack of proper business activity is the lack
of financial and investment resources. In the 2000s-2010s, a large – scale retraining of
personnel was carried out through employment services in order to develop rural green
tourism. In the course of training, innovative and investment projects for the
development of tourism entrepreneurship were developed, for the implementation of
which budget funds were allocated on an irrevocable basis in the national currency,
equivalent to the amount of 2-10 thousand dollars USA. This quickly led to the growth
of tourist entrepreneurship in rural areas. However, in the following years, these
programs were curtailed.