Online course methodology or how to achieve 60% completion rate?

The article characterizes the phenomenon of the online course "Critical Thinking for
Educators". Reseach shows that it is important: to develop a course taking into account the needs
of the target audience and internal motivation of students; use the designation of the target
audience in the title and advertising; analyze the widest possible statistical information to adjust
the course methodology; take into account messages, etc. In general, a key success factor for an
online course is the relevance of the course content to the needs of the target audience and
internal motivation of students. Сompletion rate is an objective indicator of subjective
phenomena, that is, the interest of the target audience.
Keywords
online course, methodology of online education, completion rate, success factor of online
course.