The concept of sports management as a factor of effective sports activities

The article considers sports management as a new sport scientific direction, which is in demand in the sports world today. Sports management in its essence is the sports management, the formation of a coordinated sports team; this is the management of sport organizations at the micro- and macro-level, aimed at promoting the sport development. The purpose of the research is the conceptualization of sports management as an effective factor, which is based on the activity of sports organizations. Research tasks: 1) to analyze the main functions, values, components and sports management characteristics; 2) find out sport as an educational phenomenon and a condition for the formation of a healthy and active personality; 3) identify the educational sports management goals and directions as a sport education type. Research methodology. The article uses phenomenological, axiological, systemic, structural-functional, institutional methods to reveal the essence, characteristics, functions, and role of sports management aimed at the formation of a healthy and active personality. In the sports management analysis, general philosophical methods were used – analysis, synthesis, generalization, logical and historical, cross-cultural analysis. Research result. Sport as an educational phenomenon and a condition for the formation of a healthy and active personality, which is based on coaching, which contains the sports management essence, is clarified. Sports management has become a popular choice for students who love sports and want to be involved in sports business, which includes sports marketing, communication, finance, economics, history, development or law, which are responsible for sports development. All this creates an infrastructure for the sports industry that must be managed efficiently and effectively to survive and promote the sports development at various levels. As an academic discipline, sports management continues to be an important part of sports and the sport industry as it grows in prominence and complexity. Achieving success requires professional and ethical sports management skills. They can be divided into groups of skills: conceptually related; technically related; and human-related In order for a sports atmosphere to flourish, it needs the support of the government, which provides the basic sports structure and is one of the main actors in the sports governance.