Fornation of sport management concept as a condition of sports culture development in the conditions of globalization 4.0

The relevance of the research is at the Davos Forum in 2019 was noted that in modern conditions of globalization
4.0 acts as a main trend in development of the modern world. Development of all social spheres, state and person - from
politics, economy - spot and gender equality. The problem of research - globalization in sports - transformation of sports
into a global phenomenon, universal in nature, which has a significant impact of all social aspects. Therefore, the scopes
of dispute and sports culture are the objects of scientific research. Sport stimulates and forms a social and cultural
reflection on a world scale, reviving the idea of the interdependence of humankind in sport and through sport. The problem
of globalization in sports is associated with Eurocentric’s, which based on formation of European values of sports, sports
culture and sports success, and in general sports management.