Akranglyte, Gintare and Andriukaitiene, Regina and Bilohur, Vlada (2019) Formation of character and image of sportsman as f competitive advantage in mass media. Humanities Studies (2 (79)). pp. 115-136. ISSN 2708-0404
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Abstract
Athlete's image consists of structural elements such as the athlete's experience, which includes competitive style, athletic mastery and behaviour during competitions, attractive appearance, expressed in physical and social attractiveness, style, clothing, body beauty, and demonstrated lifestyle that is characterized by a distinctive life story, relationship endeavors where the athlete is a role model and based on the lifestyle the image and athlete's reputation are formed. While social responsibility and reputation retention play an important role. An attractive image of an athlete may in part result in advertising space, television coverage or increased sponsorship. The media plays a key role in shaping the image of the athlete and is an important tool in the process
| Item Type: | Article |
|---|---|
| Subjects: | B Філософія. Психологія. Релігія > B Філософія (Загальне) |
| Divisions: | Природничо-географічний факультет > Кафедра теорії і методики фізичного виховання та спортивних дисциплін |
| Depositing User: | Кафедра теорії і методики фізичного виховання та спортивних дисциплін |
| Date Deposited: | 02 Jun 2020 11:03 |
| Last Modified: | 02 Jun 2020 11:03 |
| URI: | http://eprints.mdpu.org.ua/id/eprint/9462 |
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