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The influence of globalization and digitalization on the establishment and conceptual digital sports development in China

Bilohur, Vlada and Skrypchenko, Іryna and Nepsha, Oleksandr (2023) The influence of globalization and digitalization on the establishment and conceptual digital sports development in China. Humanities Studies (14). pp. 83-92. ISSN 2708-0404

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Abstract

The relevance of the formation and digital sports development in China is in great importance, because the country is at the forefront of digital sports, which refers to the high-quality sport industry. With the development of technologies such as artificial intelligence, big data and cloud computing, the sports industry has undergone profound changes, contributing to the sports equipment emergence such as smart watches and smart sneakers, the continuous development of online sport platforms. At the state level, national digital sports development programs are adopted, which can promote the smart sport industry modernization, cultivate new economically growing points, form mass sports consumption, and provide new impetus to promote the high-quality sports industry development. Research methodology. To analyze digital sports concept in China, systemic and structural analystic methods are proposed, which allow considering digital sports as a complex social non-linear system that has several subsystems that constantly interact with the environment. The combination of synergistic and systemic methods and approaches allows us to explain the globalization and digitalization impact on the formation and development of the digital sports concept in China. The object of the research is the digital sports concept in China as a complex social, economic and cultural phenomenon. The subject of the research is the globalization and digitalization influence on the formation and development of the digital sports concept in China. The purpose of the research is theoretical and practical formation and development aspects of the digital sports concept in China.Research result. 1 Digital technologies of the sports sphere and sports experience as a factor in improving the sports concept in China are studied. 2. Data collection and processing phenomenon of athletes in China’s sports industry digital transformation is revealed. 3. Conceptual development of digital people-oriented sports at the state level is demonstrated. 4. Conceptual development of a healthy sports life in China is substantiated. 5. Building concept of China sports state and its industrial development in the digitalization context was studied. It was concluded that the high-quality sports industry development is an important energetic source for acceleration the sports state construction. The “Program for building a sports state” clearly states that by 2035, the sports industry will become a pillar of the national economy. Digital sports can promote the smart sport industry modernization, cultivate new economic growth points, direct and shape mass sports consumption, and provide new impetus to promote the high-quality sports industry developmen

Item Type: Article
Subjects: H Суспільні науки > H Суспільні науки (Загальне)
Divisions: Природничо-географічний факультет > Кафедра теорії і методики фізичного виховання та спортивних дисциплін > Фахові видання
Depositing User: Кафедра теорії і методики фізичного виховання та спортивних дисциплін
Date Deposited: 11 May 2023 10:52
Last Modified: 11 May 2023 10:52
URI: http://eprints.mdpu.org.ua/id/eprint/12832

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