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Marketing of development banking innovations in the financial market of Ukraine

Trusova, Natalia and Chkan, Iryna and Radchenko, Natalia and Yakusheva, Inna and Rubtsova, Natalia (2021) Marketing of development banking innovations in the financial market of Ukraine. Estudios de Economía Aplicada, 39 (9). pp. 1-21. ISSN 1133-3197

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The purpose of the article is to implement a comprehensive approach to assessing the relationship between marketing of banking innovations and financial stability of banking institutions, which under the influence of digital technology determine the innovative capabilities of the banking system, activating the innovation potential of the financial market. The article presents a structural and functional model of the relationship between the priority areas of the “blue oceans” and the signs of evaluation of marketing of banking innovations. An integrated assessment of the relationship between the innovation components of the marketing complex of banking innovations and the financial stability of banking institutions of Ukraine is determined.

Item Type: Article
Subjects: J Політологія > JF Політичні інститути і державне управління
L Освіта > L Освіта (Загальне)
Divisions: Факультет інформатики, математики та економіки > Кафедра управління та адміністрування
Depositing User: Кафедра управління та адміністрування
Date Deposited: 04 Jan 2022 13:19
Last Modified: 04 Jan 2022 13:19

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