МДПУ репозиторій

Ways to develop brands and PR management of tourism enterprises with a focus on national markets

Postol, A. та Ihnatenko, M. та Antoshkin, V. та Lokutova, O. та Romaniuk, I. (2020) Ways to develop brands and PR management of tourism enterprises with a focus on national markets. International Journal of Management (IJM) (11). с. 778-787. ISSN ISSN Print: 0976-6502 and ISSN Online: 0976-6510

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The subject of the research is theoretical, methodological and practical approaches to the peculiarities of the formation and use of new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers. The purpose of the work is to determine the features and suggest ways to form and use new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic tourism in the context of global restrictions on the movement of people and international tourism activities. The methodological basis of the article is both General scientific and special methods of scientific knowledge. Monographic and historical methods were used in determining the content of tourism products and brands and their evolution; system-structural analysis and synthesis in justifying the types of brands (travel companies, places or destinations, types of tourism and recreation, etc.), advertising and PR-management tools with their promotion; statistical and economic, mathematical modeling and programming in the development of opportunities to attract new products and brands, PR management in marketing strategies for the development of tourism enterprises and rural green tourism enterprises

Тип елементу : Стаття
Теми: G Географія, Антропологія, Рекреація > GV Відпочинок
G Географія, Антропологія, Рекреація > GV Відпочинок > GVT Туризм
Підрозділи: Факультет інформатики, математики та економіки > Кафедра економіки та готельно-ресторанного бізнесу
Користувач, що депонує: Кафедра економіки та готельно-ресторанного бізнесу
Дата внесення: 09 Вер 2020 12:26
Останні зміни: 09 Вер 2020 12:26
URI: http://eprints.mdpu.org.ua/id/eprint/10565

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